In a significant career move, the 34-year-old coach has resigned her post with the Young Lionesses national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.
She takes over from Albertin Montoya, who was at the helm of the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to test my abilities in a fresh challenge.”
During her tenure in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the NWSL is her right-hand woman, Gemma Davies, a former Aston Villa manager in the WSL.
Bay FC's CEO, a former FA women’s technical director, highlighted Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”
“She is an outstanding leader of people and culture and has the strategic outlook we were looking for,” she continued.
Bay FC had a contrasting start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.
Gavin Step, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their new challenge. They have played a crucial part in bolstering the progression route between the WU23s and the senior squad.”
“Together, they have directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he finished.
After succeeding Mo Marley in 2023, Coates presided over the promotion of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has begun, as the FA looks to continue the development of the WU23 program in the coming years.
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