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The Premier's particularly significant tilt on the UK's after-Brexit connections to the bloc this weekend was crafted to communicate to business, to Brussels, and to fellow EU nations, alongside his party members.
Closer post-Brexit economic relations are currently anticipated to be examined as part of an annual process of bilateral talks rather than exclusively at the ongoing structured evaluation of the British-European agreement.
This constituted the stated position to growing calls regarding a broader post-Brexit overhaul that involved returning to the common tariff area.
Several backbenchers, union leaders and government figures have lent support to proposals formalised by parliamentary moves last year that led to a symbolic resolution.
"It is better prioritising the EU's internal market as opposed to the customs union for our future cooperation," the Prime Minister stated.
He stated unequivocally that rejoining the customs union was not the priority, as it goes against what he regards as a major accomplishment of the previous year: the signing of high-quality agreements with the United States and the Indian subcontinent, with additional in the pipeline in the Middle East.
Rather than the common external tariff, his primary aim is on building a "more integrated partnership" with the EU's single market, which would avoid abandoning those new trade deals with other nations.
When the UK completed its departure from the EU in early 2021, the negotiated settlement stressed freedom from EU rules instead of seamless commerce for UK businesses across Europe.
The present reset outlines harmonising with EU regulations in several sectors to promote the easier passage of trade: agri-food goods, power, and the emissions market.
A prominent industry organisation last month released a list of further requests in various industries to help exporters overcome new bureaucratic hurdles that has impacted the trade of goods.
Its own survey found that a majority of business members felt that the UK-EU trade deal was not helping commercial success.
A number of other areas could, feasibly, see a comparable strategy – harmonisation with single market rules – in exchange for reducing post-Brexit barriers across industry, in automotive, chemicals, or for example in VAT procedures.
EU governments were disappointed by the modest aims in last year's reset, specifically the UK dismissal of ideas advanced by some experts regarding the virtual readmission of UK products to the single market.
The exact terms on energy cooperation and agricultural regulations is still to be finalised. A plan for UK companies to be participate in a European security fund has hit a snag over the scale of the contribution, after reservations from Paris. a non-EU country has signed up to the programme.
The UK has agreed a deal to participate once more in a university exchange programme and to discuss a youth mobility program. This has paved the way for further UK-EU talks.
Analysts close to government suggest that the recent publication of a American national security strategy has also changed the backdrop on UK relations with Europe.
The strategy noted that the US would "foster opposition" to continental trends and applauded the "rising power" of certain political parties.
Within the administration, there is a growing awareness that the global landscape has shifted once more.
On the national stage, the administration also anticipates being pressured on EU relations by one political rival, but additionally a further party, which is focusing on its traditional heartlands in local votes.
The Premier's recent words are the product of a confluence of commercial realities, politics and geopolitics as the UK starts a year that will see the 10th anniversary of the decision to leave the European Union.
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